Work that shipped.
Each case below covers what we were asked to fix, the approach we took, and the measurable outcome. Anonymized where the engagement requires it; named where the project is mine to talk about.
AdPilot — Meta Ads automation as a productized SaaS
Small businesses running Meta Ads burn hours every week on the same setup steps — duplicating audiences, refreshing creatives, rebuilding campaign structures from scratch. The work is mechanical but the tools are built for agencies, not operators.
Vendor portal for an outdoor industry expo
An outdoor industry expo coordinator was running 200+ vendors through a spreadsheet, a Dropbox folder, and a Google Form. Booth assignments were tracked by hand, vendor packets were emailed individually, and tier rules were enforced from memory. Every week of run-up to the show meant another 15+ hours rebuilding state.
Shopify rebuild + Klaviyo lifecycle for an adventure-vehicle retailer
An adventure-vehicle retailer's existing Shopify store was a tangle of legacy theme edits, half-installed apps, and a Klaviyo account that was sending the same welcome series to people who'd already bought a vehicle. Conversion was hurting and the marketing team had stopped trusting their own data.
Landing-page system + print collateral for a luxury-vehicle dealership
A luxury-vehicle dealership was paying for paid search and social traffic, then dumping it onto a slow, generic dealer-network landing page. Print collateral for showroom drops lived in disconnected design files. Brand consistency was an aspiration, not an artifact.
EMB internal tooling — CRM, PM dashboard, and Meta Ads dashboard
Running a solo automation shop means context-switching between client work, sales, ads, and pipeline tracking constantly. Off-the-shelf CRMs and PM tools assume a team of five and bury the half-dozen views that actually matter for a one-person operation.
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